Norwich City and Lotus have agreed to end their principal partnership after three years.

The agreement saw Lotus' logo adorn City's shirts over the last three seasons, with the car company stepping in at short notice in 2021 after the controversial BK8 deal was ripped up. 

That agreement has remained intact since, but Norwich are now set to unveil a fresh sponsor as they prepare to officially launch their new home kit in the coming weeks ahead of the 2024/25 campaign. 

City's commercial director Sam Jeffery reflected positively on the partnership after its conclusion was officially confirmed on club channels on Monday morning. 

“We’ve been really proud to have Lotus adorn our shirts for the last three seasons, not just because it’s such an iconic brand, but because of the shared Norfolk heritage," Jeffery said to City's platforms.

“On behalf of the club, I’d like to thank Lotus for their support during this partnership and look forward to welcoming them to Carrow Road for the season ahead.”

Lotus' managing director Matt Windle has vowed to continue supporting the Canaries and their charity arm, the Community Sports Foundation, in the future despite the end of the deal. 

“We’ve loved being principal partner and seeing our logo on Norwich City’s shirts for the last three years," he added. 

"We’re looking forward to continuing our support of the club and foundation over the coming years.”

Lotus and City have a long-standing relationship with the Hethel based company having previously sponsored the away kit between 2003 and 2006.

Norwich will wear their new home kit for their opening pre-season friendly against League One side Stevenage next month.