There were fewer issues more prevalent at Norwich City last season than the struggle for goals - owing both to their strikers and a lack of creativity.
Addressing and rectifying that problem should be near to the top of his list of priorities - which given the arrival of Borja Sainz and Ashley Barnes indicates it is something both David Wagner and Stuart Webber are determined to fix.
I recall watching Norwich play Celtic around this time last season and it was obvious then they would struggle at the top end of the pitch. So it proved. What I want to see in pre-season this year is a clear way that they are going to score goals.
Is it through combination play? Winning the ball high up the pitch and exploiting turnovers? Is it crosses? Is it set pieces? As long as we have a rough idea prior to Hull then that is the main thing.
One of the main problems that existed last season was the lack of identity. Wagner must settle on his preferred way of playing and seek to extract creativity from within.
He will get a full pre-season campaign to implement his ideas and attacking principles, this is arguably the most crucial period of the calendar to instil them within his players.
It is also up to those strikers and creative midfielders to come together and work specifically on their connection on the pitch. When I played for Norwich, I would dedicate time to planning with Ian Crook, Efan Ekoku and Ruel Fox about our approach to different moments that would arise in games.
Even later in my career at Celtic I was successful with the same method with Henrik Larsson and countless others - gaining that understanding with your colleagues is so vital. It cannot all be down to the coach to create that framework.
Norwich's strikers must step up now. Josh Sargent and Adam Idah are 23 and 22 - they are no longer bright young things. They have to come of age. Last season they stagnated at best.
Hopefully Barnes can teach them some devilment and give them an edge - they need it.
As much as I like Barnes and have done throughout his career, he has never scored more than 18 goals in a single season - that came in League One with Brighton over a decade ago.
Norwich do not have a single player in their ranks who has scored 20 goals or more in a single campaign. Last season was Sargent's best goal-scoring season of his career and Idah doesn't have that many goals in his senior career.
Then you look at Teemu Pukki's numbers - they are the ones that need replacing this season.
But Pukki's form at Norwich dipped when he lost his mate Emi Buendia. Their understanding on the pitch was almost telepathic. If Wagner wants to improve their output, that doesn't just lie with the strikers but also with the service they are given.
Whether Sainz can provide the creativity required remains to be seen but the likes of Gabriel Sara and Marcelino Nunez need to prove they can help fill that void as they both showed in patches last season.
Sainz' numbers in a struggling team last season are impressive. It may be that he steps into that creative void that has existed at Norwich since Buendia's departure - but there cannot be too much hope or expectation put onto his shoulders.
It will also be up to Onel Hernandez, Christos Tzolis and even young duo Jon Rowe and Tony Springett to prove they can seize the opportunity.
There are still many imponderables - we are looking at players hoping they will step up rather than being certain they will. Players have shown glimpses of promise but have been unable to turn that into consistent performances.
All of Norwich's strikers are pretty similar in the way that they want to play - they all prefer to be the focal point type of frontman. You wouldn't say that Barnes has ever been an out-and-out goalscorer, likewise Sargent or Idah. It's a case of watch this space when it comes to who is the main supplier of goals.
Wagner has said previously that he likes to carry three strikers in his squad - Barnes' addition to his forward stable makes it unlikely that anymore frontline options will arrive at the club.
Norwich need someone to step into that role of main goal-getter. Everyone will be looking at Sargent but Idah and Barnes will both be backing themselves to fulfil that role.
The young pair need to step up, show a bit of aggression and prove themselves. We can't keep talking about this being Idah's year. Sargent has been desperate to be Norwich's main man - well, it's time for him to show he can score the goals to get them promoted.
With Barnes, I like that signing, but it will be about whether his legs can last or if the fire is still burning within him. He will be a steady player who Norwich can depend upon.
Sometimes you can just spark at a certain moment, find some confidence and put a run of goals together - that would be the hope. It is what happened to me in the 1993/94 season.
The year before, I played largely as a central defender but scored a few goals towards the end of the campaign. Norwich brought in reinforcements at the top end of the pitch in Darren Beckford and Mark Robins.
As a young player, it angered me. I was desperate to be the main man and was so competitive and hungry.
At that stage, I was viewed in a similar way to Sargent and Idah. My numbers weren't extraordinary, I was big, could finish and people thought I was okay. But okay doesn't get you anywhere in this game.
That was the fuel to my 25-goal season in the Premier League for Norwich. I got myself in tremendous condition ahead of pre-season, took a few opportunities and discovered a confidence. The rest is history.
What changed? It was my mindset and approach. Sargent and Idah need to discover the same to succeed at Norwich.
I always feel that there is so much more to come from Idah. I'm sick of saying it. It's up to them and it comes down to what they want in their careers. They all have talent. But what do they want? Do they want to play at the top? If so, they have to alter their mindset.
At that point, I don't think anyone saw anything like that coming from me. I had to create it. Their situation is the same. They have to find it within. Sometimes it can just click.
That is why the mission to source goals regularly is so tough. It's multifaceted and Wagner will need to play his part alongside those individuals.
SUTTON EXTRA
Another part of the Norwich City rebuild that is yet to really kick into life is the potential departures.
For all the talk that has existed around Max Aarons, Andrew Omobamidele and Milot Rashica throughout the summer - there is yet to be any white smoke to signal real movement on any potential exits.
The current situation isn't an ideal one for David Wagner. The sooner you get the deals done, the sooner he can mould the squad at his disposal, but it's the same for a bulk of clubs in the Championship.
That uncertainty doesn't help preparations. He will need to make space for Omobamidele, Rashica and Aarons in pre-season matches even though he will know deep down it is unlikely that they will be at the club come the end of the window.
Stuart Webber's words in his post-season media were useful in setting expectations that players will depart. But the longer they are in the building from here, the more unhelpful it becomes for all parties.
It is out of Norwich's control when other clubs make bids for their players, and they have to ensure they get the best deal for them, but this bleeding deeper into pre-season and even into the beginning of the new campaign isn't good for anyone.
Transfers have domino effects - for every outgoing there is a need for a replacement. The longer this goes on - the less time they have to source one. The players will also want to crack on at their new employers.
Big money deals do tend to be kicked into the long grass of the window. It isn't helped by Aarons being on England U21 duty or Rashica's season in Turkey not finishing until early June.
It is about juggling for Wagner. He will want to keep those players in the building but will understand the financial constraints he is working under and the ambition of the players themselves.
He will have to play the waiting game for now - but Norwich cannot afford to be left waiting all summer. It risks damaging preparations.
A swift resolution is needed. But that's easier said than done for any club.
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