Norwich City have confirmed Lotus remain as main shirt sponsor while tech firm Sekura will carry their logo on the men’s and women’s shirts for the new season, ahead of the launch of their new away kit on Friday.
Lotus continue for a third consecutive season as shirt sponsor while Aylsham-based Sekura will become the back of the shirt sponsor for David Wagner’s squad for the 2023/24 season, as well as the main shirt sponsor for the women’s team, who will wear the new home and third kits.
That follows on from a successful commercial partnership for the landmark women’s game in front of more than 7,500 fans at Carrow Road in April.
City plan to wear their new away strip for the first time in the Canaries’ opening pre-season friendly at Barnet on July 4.
The Aylsham-based company’s branding will also be visible across the South Stand at Carrow Road this season as part of their principal partner agreement.
“We’d like to extend a warm welcome to Sekura.id and thank them for their considerable support of the club, across both the men's first team and women’s team,” said City’s commercial director Sam Jeffery. “The partnership is a natural fit; both Norwich City and Sekura have proud roots locally with international brand awareness and we are excited to be working with another local company that has a similar appetite for growth.
“We pride ourselves on building long-term partnerships that help maximise the value of association with Norwich City, so we’re delighted to see both parties committing to a deal that sees us working closely together over the next five seasons.”
Sekura is a global provider of mobile identity data.
“We’re a global company proudly based in Aylsham and we can’t think of a better way of promoting our services than through partnering with such an esteemed brand as Norwich City,” Sekura CEO Mark Harvey, quoted on the club’s official site.
“There’s a lot to be said for thinking globally and acting locally and as Sekura expands and our reach grows, we’re excited to be working with an equally ambitious team towards a sparkling future together."
Jeffery also hailed the continuing strength of the Lotus partnership, with the Colney training centre carrying the name of the car manufacturer.
“This is a partnership between two organisations that have enormous pride in their local roots while striving to tell their story on a global stage," he added.
“The Lotus brand is stylish and iconic, and beautifully complements this season’s kit designs."
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