Mark Attanasio's involvement in Norwich City has been discussed by football finance expert Kieran Maguire on his 'The Price of Football' podcast. 

The American businessman is in the process of increasing his shareholding in the club through newly created shares - with that process currently in the legal stages before allotment. 

Since Attanasio's interest in becoming involved at City became public knowledge, much discussion has been about the mechanics involved and eventual destination.

The 65-year-old and his partners are hoping to work in tandem with the club's current majority shareholders Delia Smith and Michael Wynn Jones. Supporters are awaiting news on the next steps. 

Maguire discussed the situation on his Price of Football podcast, responding to a question from Vermont based City fan John Walters regarding the dynamics of Attanasio's involvement in the club.

Maguire explained why he feels it is a given that the American businessman will play a bigger role at the club in time.  

"In respect of this position, Mark Attanasio is wealthy. He owns and controls an asset management fund and the Milwaukee Brewers," he said.

"What we are seeing, especially from American owners, it's not multi-club ownership but multi-sport ownership. What many American owners take the view of is that 'if I own a franchise in the NFL or NBA or whatever it's going to be, then I've got a radius of 80 miles in which I can build a fanbase'.

"In the case of Norwich City in the Premier League, you have a worldwide interest. I suspect we will see him increase his interest. Delia and Michael have done a great job.

"It's very typical of how fans see owners that they want, not sustainable football clubs, they want sugar daddies. If the club went to the fans and said 'we're selling out Carrow Road every week, we've got a waiting list on season tickets so therefore we're going to put prices up by 25pc' fans would be outraged and yet that would be increasing the modest budget.

 

"There is a potential for Attanasio to increase his stake. I think Delia will looking for a exit route at some point but she isn't there yet. He would be the logical person to take over.

"If I'm involved in asset management, then chances are I'm looking to get a financial return on the investment. Football is a very precarious industry. He would be a logical next step for Norwich.

"Under Delia they have punched above their weight. They're a club that tries to organise and manage itself on a sustainable budget which is great if sustainability is your aim.

"But let's be honest - I go to matches to watch my team win but everything is about spending other people's money. We, as fans, are great at spending other people's money but they have to want to spend it in the first place."