Norwich City’s summer swoop for Ashley Barnes is the start of a new era.

Canaries’ sporting director Stuart Webber is now onto building a fourth team in his six years at Carrow Road.

Webber estimates City have made an £80m profit from player trading, along with two Championship titles and two cracks at the Premier League.

But a mid-table league finish under David Wagner signalled the end of the road for the current squad.

Webber wants the bulk of the business completed before mid-July with six senior players due to depart when their contracts officially expire.

“The Ashley Barnes signing is the first signal,” said Webber. “We've naturally come to the end of a cycle. That was the third team I’d built since I've been here. If we look at Michael McGovern, Sam Byram, Kieran Dowell, Teemu Pukki all leaving and Tim Krul, not leaving, but, maybe losing his status as being number one.

"There's naturally going to be more work done this year than other years.

"I think there's a need for that. One of my regrets, or learnings from last summer, was probably I should have done a couple more and freshened it up a little bit. Just to bring a different energy from ones who maybe hadn't been beaten up by what happened the year before and relegation. We definitely need to change that.”

Burnley title winner Barnes ticks that box.

“The reason we've gone for Ashley Barnes, and we'll go for probably at least a couple more of that similar ilk in terms of experience, is we've lost a lot of experience from our dressing room,” said Webber. “And then obviously, maybe some mid range players that are a peak age 26 to 28. And then as always, we'll add some youth, because as everyone knows our model is always going to be about the ability to trade.

"Since I have been here there has been an £80m profit in player trading. That's our model, we have to buy, if we spend money, on younger players who can develop, grow, give them an opportunity and then sell them because that continues the growth of the club. And that's our model.”